


“Individual assets (like specific art, music, etc.) are.

“Game ideas or mechanics are not protectable under copyright law,” says Odin Law and Media founder Brandon Huffman. The worst part is that unless the cloner rips off art assets, sounds, or the title, the practice dances just on this side of the legal line. The practice of cloning has been going on for years. It’s hard to be genteel about the behavior though, when the culprit touts a massive influx of cash from a Wall Street investment bank. It’s what you say in polite company when you don’t want to outright accuse someone of stealing your game idea and rushing a slipshod version to market. Sounds familiar, right? That’s because “Hole.io” is a “clone.” There’s a game out there right now on iOS and Android called “ Hole.io.” Players take on the role of holes and swallow up the world around them. When it does release, some people are going to be confused.
